A new site structure created a flawless user experience. The overall site architecture was rebuilt while user navigation was improved. Visitors can now access their local salon in just 3 clicks. The new website has a fresh design and a more user-friendly approach. An online store was integrated on the website together with a credit card payments processor.
Our main focus during the maintenance period of the website was on establishing SEO foundations for future growth, website speed, and optimization. The bounce rate was decreased to a healthy number and the organic search traffic was leveraged for lead generation.